BIG3 is certified as a Black-owned business

BIG3 is the first professional sports league to be certified by the Black American Chamber of Commerce as a Black-owned and operated business

Los Angeles, October 14 January 2022 /PRNewswire/ — Today, BIG3 announced that the alliance has been officially certified as a Black-owned and operated business by ByBlack and Black Chambers Inc. of America. The certification establishes the league as part of the ByBlack Network and distinguishes the BIG3 as the first and only professional sports league to be certified.

“Me and the entire Alliance are honored to be officially certified by ByBlack and Black Chambers of America,” said Ice Cube, CEO and co-founder of BIG3. “The league has been committed to providing opportunities for Black players, fans, investors and partners since day one, and we are proud to be part of a national network of Black business owners. Supporting Black businesses has been my lifelong passion BIG3 will continue Build on its success and elevate other black entrepreneurs.”

“The BIG3 Basketball League has energized USBC by becoming a certified ByBlack business. This is the first step in what we believe to be a fruitful partnership, and Ice Cube is committed to helping other Black-owned businesses become ByBlack certified. We applaud Ice Cube Leading the charge in this initiative, we aim to continue this partnership by working with Ice Cube, BIG3, and other Black-owned businesses in the sports and entertainment industry,” said old ron busbyCEO and President of USBC.

As a league focused on innovation, BIG3 has introduced several new improvements to the player and fan experience in its fifth season. The alliance has launched the first-of-its-kind Forever Experience Action Tokens (FEATs), which leverage blockchain technology to sell NFTs, offering ownership-like benefits and real-world experiences, redefining how teams and alliances use Web 3.0 technologies. Owners include the Axie Infinity member community – now the owner of the three-time champion trilogy – DeGods, Gary Weinerchuk and VeeFriends, Bill Lee and MyDoge/DogeCoin, Claus Houseand Snoop Dogg and co-founder of PayPal Ken Howery.

More recently, Ice Cube also co-founded a contract with the Negro Institute and a landmark partnership with the National Football League, allowing the league to invest and work directly with Black-owned businesses with more than $125 million Commitments and efforts are underway. Strategic partnership with Black Chambers, Inc., USA. Equipping BIG3 with a pipeline of direct connections to Black businesses at every stage, Black Chambers at the national level, and recognized national accreditation through ByBlack, all will support the coalition and its founders’ commitment to Black entrepreneurs.

BIG3 also introduces Heat Vision, an exclusive 3-on-3 shot-tracking software powered by Microsoft Azure and Noah Basketball Analytics, allowing BIG3 players and coaches to access real-time data on every shot, including arc, spin and depth.Last season also saw the Monster Energy BIG3 celebrity game, which included games like Rob GronkowskiNelly, NLE Choppa, Wallo267 and Gillie Da Kid.

BIG3 will announce full broadcast times and locations in the coming weeks.

About BIG3:
BIG3 ( is where the FIREBALL3 superstars play. The premier global BIG3 league brings together many of the greatest, most popular and skilled professional athletes of all time.Founded by producer, actor and music legend Ice Cube and entertainment executive Jeff QuartzBIG3 combines highly competitive, physics, fast gameplay and an incredible fan experience.

At ByBlack, our mission is to create meaningful economic opportunity for Black people through Black businesses in our communities. We do this by building bold tools and strategic partnerships that empower Black businesses to thrive. We are a nonprofit 501(c)(3) organization developing everyday solutions to intergenerational issues of the Black economic agenda.access to know more information.

Media Liaison
big 3
Jeremy Watkins
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Black Chambers Company / Black
Tiffany Murphy
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