STATEN ISLAND, N.Y. — Growing up in Clifton’s Park Hill apartment was tough for Francesca Navarro. But things got tougher when her father, a public housing development executive, died when she was just 13.
“We were allowed to live in Park Hill for free because my dad was the superintendent of the building. He had to be on site just in case. My home was a sanctuary, but growing up in the area was tough,” says Sibley now said the homeowner.
But when the breadwinner died, Navarro’s life was turned upside down.
“I started working when I was 14. For a while I got into that busy mindset. For me, it wasn’t chasing dreams. It was about getting out there,” she says, noting that she developed an interest in the party business at The former Bubbles Playhouse in Grasmere worked for a few years, a popular children’s party venue.
The ticket out of public housing began when Navarro put himself through college.
“I was able to get out of that environment and be the homeowner I am now, but I knew I wanted to provide more for my kids. When I started learning about finances and seeing what leaving an inheritance looks like, it kept pushing me to own own business,” said Navarro, whose family consists of her husband Felix Reyes and children Amaya, 3, and Lucas Reyes, 5.
“After graduating from the College of Staten Island, I began my career in retail management. In 2017, while working as a human resources manager, I made two columns to create a festive atmosphere for store events, which led to a step into the balloon First steps in the world – they’re popular,” she added.
But it wasn’t until the pandemic hit the world that Navarro took the time to develop her balloon decorating skills, which she first learned at the Bubbles Playhouse.
“In April of this year, I decided to put my faith in the business and I’m lucky to say that with each passing day, we’re growing and prospering,” she says of her business, Balloon N’ Color.
create unique decorations
Her large, colorful and elaborate balloon decoration designs are born from the vision of her clients and the unique themes they come up with.
“When a client isn’t quite sure what they want, I take inspiration from the balloon community I follow on Instagram and Facebook. As I’ve continued to learn and grow, I’ve been able to adopt my own style and design aesthetic, which is What you see today in the work I do,” Navarro said.
She also makes balloon decorations for a range of events, from store grand openings to baby showers.
“I’ve made balloon decorations for both private and corporate events. From celebrating a Dunkin Donuts grand opening or a new office celebration in town, to Sweet Sixteens, baby showers, bridal showers, engagement parties and more. Big or small, I have it all Make customers order something to make their day memorable,” Navarro said.
Each balloon piece is ready to be delivered to the customer.
“While I offer a grab-and-go option for clients looking for decor on a budget, all of my backdrop setups are delivered and installed by me. We also arrive to pick you up after your event, which Making the whole process easier for the customer. It’s truly stress-free service,” Navarro said.
passion and motivation
Navarro said she has had great success through word of mouth, and she is driven by enthusiasm.
“I’m a very passionate and creative person who loves to deliver exceptional customer service. I truly take on projects and execute them as if I were celebrating my own event. Events of any size are an investment in your wellbeing ,”she says.
In the future, Navarro says she hopes to add more components to the business, including balloon shapes, balloon structures, rental accessories, centerpieces, and balloon gift items.
“I want to continue expanding my rental options to keep up with design trends and offer full event styling. Stay tuned as I continue to expand my services,” she said.
List of Balloons and Colors
New Businesses in Focus is a weekly column that tells the stories of new Staten Island business owners.
If you have a new business in Staten Island, please email at firstname.lastname@example.org.
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