Is Instagram Still Important for Beauty Brands?

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It’s the birthplace of countless trends and the birthplace of influencers – Instagram has transformed the way younger generations interact and socialize. In the 2010s, it was the king of beauty brands, driving the direct-to-consumer craze by giving independent companies a quick, easy way to grow their customer base. Early adopters, including Glossier, Anastasia Beverly Hills, and Frank Body, use the platform to do business.

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