Twin Falls, Idaho (KMVT/KSVT) – Time to grab your skis, snowboards, pants, helmets and winter clothes! Ski season has arrived in Cassia County.
“We’re very excited,” said Zack Alexander, Pomerelle’s mountain manager. “It’s definitely been challenging to get snow the last few years.”
It’s very rare, especially lately, for Albion’s Pomerelle Mountain Resort to open its doors so early.
“It’s actually one of our first openings in over a decade,” Alexander said.
Skiers aren’t the only ones getting excited. Businesses in the town of Albion benefit from everyone who passes by.
“It’s huge because the winter months are so slow,” said Hayley Sweeney, manager of Creekside 66 in Albion. “Our summer months are great, but the winter months tend to get a little slow.”
With Rock City, Lake Cleveland, and Howell Canyon nearby, Albion gets a lot of traffic in the summer. Without Pomerelle, businesses say they’d have a hard time during entertainment’s off-season.
“We are so grateful to everyone who visits our store,” Sweeney said. “We take pride in how clean our stores are and how our staff treat our customers and make sure we have what they need.”
So, what’s new at Pomerelle this year? Well, as a reminder, customers are encouraged to purchase tickets online before heading up the mountain.
“People are always encouraged to go online,” Alexander said. “Always log on to pomerelle.com and buy your passes in advance. You can go straight from your car to the elevator. You won’t have to wait in line at the ticket office anymore.”
Alexander invites everyone to enjoy the upcoming season.
“The snow is white, the sky is blue, the lifts are turning, the skiers are smiling, so it’s a beautiful day and we’re definitely doing something right,” he said.
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