STRADVISION Introduces New Corporate Identity to Accelerate Global Business

  • STRADVISION introduces new company brand and logo as their mission and ambition continue to evolve in their leading Vision AI technology

Seoul, Korea, October March 3, 2022 /PRNewswire/ — AI-based video perception technology company STRADVISION has unveiled a new corporate identity as they continue to accelerate global business and pursue opportunities for their innovative Vision AI software. As part of the updated corporate identity, STRADVISION has also introduced a new rebrand, company logo and video (pictured), which symbolises the company’s ambition to empower everything with intellisense.

Since 2014, STRADVISION’s ADAS perception technology and autonomous vehicles for autonomous driving levels 0 to 5 have been leading innovations in vision and safety in the automotive field, powered by its award-winning SVNet software, which accurately detects and recognizes objects. The company’s new mission is to take the innovative SVNet software and expand its capabilities.

According to McKinsey & Company1the automotive software market size is $34 billion 2020 is expected to grow by 9% annually to reach $84 billion In 2030, by sector, ADAS and autonomous driving are expected to grow by 11%, and infotainment is expected to grow by 9%. In response to this market environment, STRADVISION has begun mass production of infotainment software other than ADAS and AV. Starting in 2023, the company will mass-produce infotainment and augmented reality with a German OEM.

As customer needs change with the market, STRADVISION has reorganized its product lineup from the perspective of the application rather than the technology itself. In other words, the company has launched a new line of customer-oriented products. This gives customers direct control over the final performance level of each product. The redesigned lineup is ProDriver (provides safety performance), ParkAgent (most advanced and complete parking solution), ImmersiView (displays perfect visual positioning of the real world) and CompliKit (a complete suite for ultimate performance under your control) ).

Currently, most of STRADVISION’s sales come from ADAS and AV software for the automotive industry.if or June 2022, 559,967 cars are running SVNet, and more than 50 models are being developed with SVNet software by 13 OEMs. STRADVISION’s sales target is to introduce SVNet to 50 percent of the cars produced annually within 10 years.

“As our internal innovations and capabilities continue to evolve, our mission is also to continue to enhance the user experience and ultimately become the leading AI-inspired perception company,” said Sonny LeeCEO of STRADVISION U.S.“Vision AI is a moving perspective with a wide range of capabilities that impact everyday life, from products to life solutions. We will use Vision AI capabilities to expand our business in the future. In the short term, the company plans to maximize business opportunities “Vision AI technology is expanding into related industries such as aviation, logistics and mobility in the long term by extending its products to infotainment in the automotive industry. We are very excited about the future and new era of STRADVISION. “

STRADVISION’s evolving corporate identity continues a year of important milestones and growth for the company. STRADVISION’s headcount grew by 69.2% year-on-year, new strategic investors and partners (such as ZF and Aptiv) and international expansion (including in Michigan and a second office Germany. The company also just closed its Series C round $88 million ($129 million Cumulative funding to date) and successfully completed Proof of Concept (PoC) and production projects. Additionally, STRADVISION’s SVNet software was once again voted “Best Software for Perception Systems” during the 2022 AutoSens Awards Brussels, Belgium.


Founded in 2014, STRADVISION is an automotive industry pioneer in AI-based video perception technology for advanced driver assistance systems (ADAS). The company is accelerating the emergence of fully autonomous vehicles by offering ADAS capabilities at a fraction of the cost of the market compared to its competitors. STRADVISION’s SVNet is being deployed on a variety of vehicle models in partnership with OEMs and powers ADAS and autonomous vehicles worldwide, and is served by more than 300 employees SeoulSan Jose, Detroit, Tokyo, ShanghaiFriedrichshafen and Dusseldorf. STRADVISION won the Gold Award for Best Software for Perception Systems at the AutoSens Awards 2021 and 2022, and the 2020 ACES Award for Autonomous Vehicle Technology (Software Category). In addition, STRADVISION’s software is certified for ISO 9001:2015 Quality Management System and ISO 26262 Automotive Functional Safety.

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