Taylor Swift’s new album midnight Will be released in October. 21 – Her promotions, announcements and merchandise proves that she is a business and marketing genius.
A video of Swift’s own announcing the title of the track after pulling the ball out of the bingo machine has been viewed more than 83 million times on TikTok. Her album announcement post garnered 8 million likes on Instagram. Thousands of fans are posting their theories about the hidden meaning behind her clothing, accessories and word choices.
The buzz surrounding her 12th album release proves that Swift isn’t just a great songwriter: she’s also an unparalleled marketing genius. Her publicity savvy has made her one of the best-selling recording artists of all time. While many artists follow a tried-and-true playbook — social posts, press conferences, tours — Swift employs an ever-changing burlesque, selectively revealing details while maintaining a sense of mystery and excitement atmosphere.
Her strategy includes courses in marketing that go beyond the music and entertainment industries.Like Ryan Reynolds’s Ad Success dead Poolcompanies and CEOs can no doubt benefit from studying her brochure.
Taylor Swift keeps reinventing herself
Nearly two decades ago, Swift hit the stage as a Nashville-native singer. Cowgirl hats, boots and big hair are a big part of her personal style.
Since then, she has reinvented herself many times.charming 1989 era, she performed at the Victoria’s Secret Fashion Show surrounded by supermodels (most notably Karlie Kloss).for 2017 reputationshe took on an edgy character, wearing an all-black outfit and singing songs like “I Did Bad Things.”
folklore and forever (2020) reflects a more independent cottage core vibe. Swift wore loose flannel and braided her hair in a simple braid. She has collaborated with critically acclaimed alternative artists such as Haim and Bon Iver.
This midnight The times tend to have a dreamy, mysterious vibe, as evidenced by tracks like “Lavender Haze,” videos shot in dim lighting, and a collaboration with songwriter Lana del Rey.
These savvy image shifts keep her fan base interested, and strategic collaborations can expand her fan base and critical appeal.
In her 2020 Netflix documentary Miss AmericaSwift talks about her constant pressure to reinvent herself.
“The female entertainers I know have to reinvent themselves 20 times more than male entertainers,” Swift said, “or you’re out of a job.”
Management expert Andre Spicer points out that Swift has mastered the skill, which is crucial in the digital age protector.
“In our digital economy, fun is a valuable asset,” Spicer wrote. “Our leisure time has become a never-ending quest to share interesting friends, experiences and the perfect taste of objects through our social media feeds.”
She employs one of Marvel’s smartest strategies
Swift uses “Easter eggs” — hidden, self-referential messages that fans love to discover, analyze, and share.
This is a similar strategy used by the very successful superhero series Marvel, such as Thor, when Dr. Selvig quotes SHIELD from the Avengers. Fans often google these references to find out more.
WIUX’s Ian Ausdal writes that using Easter eggs has created a “marketing miracle” for artists and franchisees because “consumers love the sense of accomplishment when solving puzzles.
“To find out, they looked for clues in the artist’s past work, thereby increasing the traffic and sales of older works, marketing them to the public with new perspectives. This led to the growth of the artist’s fan base,” Osdal wrote. “If fans work together to sort out clues, the excitement about the artist will spread to people who are not familiar with it.”
forward foreverOn release, Swift had her hair French braided and used the tree emoji, which were later revealed to reflect the album’s style.The simple act of posting the heart emoji has fans guessing she’s reposting save will be her next album.
By using this tactic, Swift trains her fans to find the hidden meaning behind every red carpet or social media post.
Smart Marketing and Business Partnerships
Swift’s merchandise goes beyond typical T-shirts and keychains.
She recently revealed four separate vinyl releases midnight form a clock. This detail has fans excited — and could drive even higher album sales as they scramble to buy all four versions.
In the past, she’s released everything from dish towels to opal earrings to promote her albums and songs. Fans raved about the quality and design of her work, which sold out quickly.
Marketing and career expert Christopher Ming writes that her attention to detail extends to strategic business partnerships.
“Certainly, working with brands like Apple Music, Elizabeth Arden and Diet Coke feels easy,” Ming wrote. “But it takes a certain marketing skill to use the NCAA football, the United Postal Service and the work of Papa John’s. And they all do it.”
Swift and her team, best known as the PR tree Paine, have likely managed to produce midnight A huge success. In her nearly 20-year career in music, Swift’s shrewd marketing tactics may underpin her newfound success in the years to come.
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