Baton Rouge, Louisiana (BRPROUD) – If you’ve recently purchased something from TikTok, you’re not alone.
According to Adweek, research shows that 49% of adults buy something they see on TikTok, and for younger consumers, the number is even higher.
The social platform started offering in-app shopping last year and is now expanding into “live shopping,” allowing creators and brands to sell items directly through video.
If this is the case, here are some tips to help you avoid getting scammed when shopping on TikTok.
BBB president Carmen Million said while supporting local businesses was great, consumers should avoid impulse buys and shop smart.
“You need to make sure to investigate the seller,” she advises.
We all know that TikTok is fun and even addictive. But Million urges users to use it with caution. You should review the seller’s profile, website, reviews and policies before buying, she said.
“(Ensure) they have contact information, an address or a phone number. You want to know where the company is located. If you don’t like it, please understand the company’s refund and return policy, can I return it if it’s not what I expect? Can I get a refund?” she said.
Most importantly, always use a credit card – just in case.
“That way, if you don’t receive it or it’s misleading, you’re out. You can dispute the item through your credit card company, and you may not be responsible for the full amount,” explained Million.
If you think you’ve been victimized by a scammer, you can contact the BBB and share your story here.