Norwalk, Connecticut –(Business Wire)–Toluna, a leading provider of consumer insights and parent company of Harris Interactive and KuRunData, today announced the launch of industry-leading multi-market research capabilities on the Toluna Start platform. These enhancements enable users to target unlimited markets with a single, simplified setup process and analyze global data with a single report link.
The new technology will benefit clients looking for agile research solutions around the world, giving users an unparalleled ability to create, launch and analyze multi-market projects faster than ever before. From the ability to seamlessly import translations during setup, to a single centralized reporting model that integrates all markets for global analysis, users can conduct global research in a fraction of the time.
Key features of Toluna Start’s industry-leading multi-market research technology include:
- Accelerate startup speed: Build and target unlimited markets with a single, simplified setup
- Global analysis easier than ever: View datasets in a single centralized report covering all markets for easy analysis
- Seamless Translation Management: Seamlessly import questionnaire translations or add them to the platform using Toluna’s flexible interface
- Maximize Team Efficiency: New simplified approach means less project setup time
- Easy to extend method: Add new markets under the same project at any time
“Having the ability to perform global research is not enough. Businesses around the world need simple, efficient, agile and scalable solutions to manage their multi-market research,” said Frédéric-Charles Petit, CEO of Toluna.
“Understanding changing consumer habits and markets has never been more important for businesses around the world. The addition of our new multi-market research capabilities reflects our commitment to continuous innovation, delivering simpler, more Fast path to actionable insight – At this time, rapid access to scalable, high-quality insight is key for global businesses. With a seamless setup process and centralized global analytics, it’s now easier than ever Enables large-scale multi-market research.”
Phil Ahad, Chief Digital Officer, Toluna, said: “In a recent study, we surveyed nearly 500 insights and marketing leaders around the world to understand how rapidly changing market conditions and consumer demands are driving them to re-evaluate insights Operations. We found that two-thirds of marketing and insights professionals are more focused on scalability than ever before, and more than half are looking for a technology platform to meet their research needs through innovative automation. These improvements to Toluna Start directly address meet the changing needs of all researchers around the world.”
“The expansion of multi-market research capabilities makes it easier for our clients to scale their research efforts, giving them greater flexibility and delivering fast, actionable insights with global analysis in one centralized report.”
Toluna Start is the industry’s first and only end-to-end consumer intelligence platform. Toluna Start combines leading technology with integrated best-in-class research methodologies, interviewee access and world-class multi-market research capabilities to deliver high-value insights in real time.
For more information on Toluna Start, please visit: https://tolunastart.com/
About Toluna
Toluna delivers real-time consumer insights at the speed of an on-demand economy. Dedicated to leading the market through technological innovation, Toluna has revolutionized market research and empowered clients with the agility to conduct quantitative and qualitative research on the fly. By combining global scale and local expertise with innovative digital solutions and award-winning research design, Toluna helps clients explore tomorrow, now.