MYKITA and Eastman present a film on the regeneration of acetic acid, a sustainable material
MYKITA and Eastman have released a short film that showcases molecular recycling – one of the most revolutionary technologies in a sustainable world – and showcases the behind-the-scenes story of MYKITA’s modern manufacturing facility.
Berlin, September 22, 2022 /PRNewswire/ — Joining forces earlier this year to accelerate the eyewear industry’s transition to sustainable materials, mikita and Eastman Now releasing an atmospheric short film celebrating nature’s ability to inspire circular solutions for a viable future.
Experience the full interactive multi-channel press release here: https://www.multivu.com/players/English/9080851-mykita-eastman-short-film-on-sustainable-material-acetate-renew-in-eyewear/
As an independent brand and progressive manufacturer, MYKITA is proud to set an example by being the first company in the eyewear industry to fully convert its acetate supply to sustainable acetate renewal. With a meticulous eye for detail, this artistic film highlights the premium quality of this innovative material, which achieves a full turn without compromising the look or performance of MYKITA’s handcrafted eyewear designs.
The film is also a showcase of one of Eastman’s pioneering molecular recycling technologies, and uses CGI in part to visualize the process, breaking down previously difficult-to-recycle plastics down to the molecular level to form recycled acetate of the same quality as conventional acetate. Material. This circular economy innovation makes it possible to actively divert material waste from landfills, incinerators or ending up in the ocean.
Eastman Acetate Renew is a predominantly bio-based material made from certified sustainable wood pulp, using recycled waste plastics instead of fossil resources. Acetate Renew looks, feels and performs the same as the highest quality traditional acetate, resulting in a significantly lower carbon footprint for eyeglass frames, reducing it by a third compared to traditional manufacturing processes.
Taken at MYKITA HAUS Berlin As well as the nearby natural environment, the co-production of MYKITA and Eastman is directed by Harun Güler and produced by Stink Rising.
The MYKITA ACETATE collection will be available in MYKITA stores and selected retailers worldwide by the end of the year September 2022.
Explore the MYKITA ACETATE collection and learn more about Acetate Renew at SILMO Paris:
Hall 5A, Booth E129
Villepinte Exhibition Park
Founded in 2003, MYKITA adopts an independent approach to eyewear design and production, bringing all departments under one roof to form a modern manufacturing plant.in MYKITA HAUS Berlin, the team sees the product at every stage from concept to shop floor. The unmistakable MYKITA aesthetic showcases the integrity of materials and construction, as well as the personal art of the craftsman.Led by founder and creative director Moritz Kruger, MYKITA is committed to a responsible strategy covering environmental and social aspects to reduce the footprint of its products and its entire operations.In addition to having its own stores in various cities around the world, including Los Angeles, New York, Berlin and Tokyo, mikita Available in select optical and fashion stores in over 80 countries.
Founded in 1920, Eastman is a global specialty materials company that manufactures a wide range of products used in the things people use every day. To materially improve the quality of life, Eastman partners with customers to provide innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model leverages world-class technology platforms, deep customer engagement and differentiated application development to maintain leadership in attractive end markets such as transportation, construction and consumables. A globally inclusive and diverse company, Eastman employs approximately 14,000 people worldwide and serves customers in more than 100 countries.The company’s 2021 revenue is approximately $10.5 billion and is headquartered in Kingsport, TennesseeFor more information on the Eastman Sustainability Journey in the U.S., visit Eastman Ecology
+49 30204566 518
Tom Blass Group
+1 (423) 494.3673
Logo – https://mma.prnewswire.com/media/1774824/MYKITA_Logo.jpg
Logo – https://mma.prnewswire.com/media/746866/Eastman_Logo.jpg